“For the most part, human beings are constrained by the databases of their experiences. In fact, 99 percent of what we see is projected from our memory. Only 1 percent is added by input from our sensory organs. Given the dominance of projected memory, we are able to falsify what is actually out there.” *
Read the full INSEAD article here.
The factors that limit an employee’s performance at work and a company’s performance in the marketplace are surprisingly similar. When you examine the impacts across various business areas presented in this article, you see the disruption to creativity caused by increasing biases and assumptions, the futility of trying to reach new horizons by doing the same thing over and over again, the inertia brought on by the comfort of the familiar, the hesitation to change and half-hearted, unsuccessful change attempts, the inefficient use of time and resources, the undesirable consequences of impulsive decisions and reactions, and the lack of satisfaction and commitment resulting from work performed in an environment devoid of purpose and mission. These are situations that every employee can relate to.
While one of the most important reasons organizations employ coaching is to protect their employees from these handicaps, allowing them to develop themselves and deliver greater productivity to their employers, a second reason is that companies recognize that the best way to avoid these negative effects is to armor their employees, and the ideal way to achieve this is to provide them with coaching. Organizations that have internalized this second point approach coaching for employees with a perspective that goes far beyond simply ticking off a box for HR perks. They understand that sponsoring this initiative serves their own interests, even more than the employee’s. They understand that any benefits the employee receives will ultimately trickle down to their own business.
In this article “The Neuroscience of Change: How Coaching Rewires the Brain”, you can find the results of research on the effectiveness of co-active coaching in building new bridges within the minds of those receiving coaching . When we look at the performance of organizations, we see that co-active coaching similarly builds new bridges and expands perspectives for the organizations that utilize it. Therefore, it is a crucial tool for these organizations to stay ahead of the competition.
* Hidden Neural Patterns Could Be Limiting Your Performance, 30 January 2027, Vip Vyas , CEO of Distinctive Performance, and Stuart Doughty, Executive Consultant
Nil Kalagoglu, April 2017
